THE SVENSKA DIGITALAKADEMIN JOURNAL
Your questions about AI, courses and certificates
What can AI do at work? How do you choose a course? What does a certificate show? Find practical answers with exercises you can try yourself.
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FEATURED ARTICLES
AI fundamentals · 2 MIN READ
What is generative AI?
Generative AI creates things such as text, images, audio or code from an instruction. It can produce a useful draft, and you still need to decide whether the output is accurate and fits the task.
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AI fundamentals · 2 MIN READ
How do you write a good prompt?
State what the AI should do, what evidence it can use and what the answer should look like. Add a reference when the format is hard to describe.
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Certificates & careers · 2 MIN READ
What is the difference between a course certificate and an assessed credential?
At Digitalakademin, a course certificate records successfully completed modules. The assessed credential is intended for a work sample reviewed individually against defined criteria.
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28 ARTICLES
AI fundamentals · 2 MIN READ
Why does AI invent facts and sources?
A language model can write a plausible answer even when it lacks evidence. An invented date, quotation or reference presented as a fact is an AI hallucination.
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AI fundamentals · 2 MIN READ
How do you fact-check an AI answer?
Break the answer into claims. Start with the ones that affect the decision, open the primary sources and check that they support the exact wording.
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AI fundamentals · 2 MIN READ
ChatGPT, Claude or Gemini: how should you choose?
Compare the tools on a task you actually do. Look at how much correction they need, whether you can check the sources and what your account is allowed to handle.
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AI at work · 2 MIN READ
How do you summarise a PDF with AI?
Use a document you are allowed to share. Ask for a summary for a specific purpose and require page references for details you need to verify.
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AI at work · 2 MIN READ
What information can you share with AI at work?
Start with the information your organisation permits in the specific AI tool. Public or fictional material is often enough to test an idea.
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AI at work · 2 MIN READ
How do you spot phishing when AI can write convincing emails?
Check what the message asks you to do and confirm unusual requests through a channel you already trust. A well-written email can still be a scam.
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AI at work · 2 MIN READ
What is prompt injection?
Prompt injection is an instruction that tries to make an AI system go outside its task. It may be embedded in a web page or document the system reads.
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AI at work · 2 MIN READ
What can you automate with AI at work?
Start with a recurring task with clear inputs and a result someone can review. Sorting, drafts and summaries are good candidates to test.
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AI at work · 2 MIN READ
How do you write with AI and keep your own voice?
Give AI your source material and a passage from your own writing. Use the model for structure and editing, then read the final version as if you would say it aloud.
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AI at work · 2 MIN READ
How do you build a first website prototype with AI?
Describe one visitor, one page and one action. Build the smallest flow someone can click through, and check it on a phone before adding more features.
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Search & marketing · 2 MIN READ
How does AI search work?
AI search often combines retrieved information with a generated answer. Which sources are retrieved and shown depends on the service, the question and the features in use.
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Search & marketing · 2 MIN READ
How do you measure visibility in AI search?
Track a fixed set of questions and record cited sources, mentions and dates. Keep those observations separate from visits and sales you can actually measure.
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Search & marketing · 2 MIN READ
How do you test advertising ideas with AI?
Use AI to develop two hypotheses about what the customer will respond to. Test one meaningful difference at a time and decide which action will inform your next move.
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Search & marketing · 2 MIN READ
What is search intent and how do you use it?
Search intent is what someone wants to accomplish through a search. The same subject may call for an explanation, a comparison or a page where someone can book immediately.
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Courses & learning · 2 MIN READ
Can you learn AI without knowing how to code?
Yes. For writing, documents and many everyday tasks, you need to describe the task, choose the right material and review the answer. Coding becomes relevant when you want to build custom functions or integrations.
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Courses & learning · 2 MIN READ
Should you choose a self-paced online course or a live workshop?
Choose self-paced study if you need to fit learning around other commitments. Choose live teaching when questions, shared walkthroughs and feedback on your work are central to the goal.
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Courses & learning · 2 MIN READ
How long does a self-paced online course take?
Read the course’s estimated study time and allow for practice, any tool setup and revision. Self-paced describes the schedule, while study time describes the workload.
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Courses & learning · 2 MIN READ
What does an online course cost once everything is included?
Compare the course fee with the cost of software, any assessment and the certificate. Also check how long the material is available and how much of your own time the assignments require.
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Certificates & careers · 2 MIN READ
What does a course certificate show?
A course certificate identifies the issuer and completed course, and may explain how learning was assessed. Read the assessment details to see what it attests to.
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Certificates & careers · 2 MIN READ
How do you verify a course certificate online?
Open the issuer’s sharing link and compare the recipient, course, date and status with the document. A QR code leads to a verification page, so check the destination domain as well.
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Certificates & careers · 2 MIN READ
How do you add a course certificate to LinkedIn?
Use the Licenses & certifications section of your profile. Enter the course name and actual issuer, and add a working sharing link if the certificate has one.
Read articleSearch & marketing · 5 MIN READ
SEO and AI search: what should you actually do first?
Start with a real customer question, a useful page and a way to evaluate your work. That is a firmer foundation than a promise to crack an algorithm.
Read articleCourses & learning · 5 MIN READ
Choose an AI course around the work you need to do
Writing, analysis, coding and automation need different exercises. A clear goal makes it easier to choose a course you will actually use.
Read articleCertificates & careers · 4 MIN READ
How to describe a course certificate on your CV
Make it easy to understand what you studied, what was assessed and what you can demonstrate. The course name is the starting point.
Read articleCourses & learning · 5 MIN READ
Turn a short course into a work sample you can stand behind
A focused project can demonstrate both knowledge and judgement. Choose a task, document your decisions and distinguish practice from real-world results.
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Subject guides for choosing a course
Online SEO courses: learn what to work on first
Learn search intent, page content and technical foundations. Compare a short SEO course with a guided SEO and AI-search case study.
An online AI course built around a useful task
Choose an AI course around the work you need to do. Learn to give instructions, review outputs and document a repeatable method.
Digital marketing courses: start with a clear goal
Find a useful starting point in digital marketing: SEO, advertising, content or a better landing page. Build a plan you can explain.
Google Ads courses: connect a query to a relevant ad
Understand campaign structure, keywords, ad copy and landing pages. Plan a first search-advertising test with meaningful measurement.
Meta Ads courses focused on ideas, offers and testing
Plan Facebook and Instagram ads with a clear audience, two creative concepts and a straightforward measurement plan.
TikTok Ads courses: turn an idea into a test
Develop short video scripts, storyboards and a follow-up plan. Connect a clear opening to a relevant offer.
Online communication courses for clearer digital content
Develop messages, source evaluation and editing. Create an article and channel adaptations with AI support and your own editorial decisions.
Online sales begin with an offer people understand
Practise identifying customer needs, packaging an offer and writing a clear landing page. Explore short courses for a first digital sale.
Photoshop courses for images you can publish
Learn layers, cropping, colour and export. Work towards a small digital image package with reviewed AI edits.
Build a website with AI: from idea to a testable prototype
Plan content, structure and a contact flow for a small website. Learn to review mobile layout, links and known limitations.
Courses in AI and automating recurring work
Map a small process and test an automation with explicit checks. Learn to consider data, costs and error handling.
Cybersecurity courses for everyday work
Recognise common risks around accounts, sharing and phishing. Develop a security checklist and a simple incident-response outline.
Affiliate marketing courses built on a sound foundation
Assess an audience, offer and commission model. Create a content plan and a basic calculation without promises of passive income.
SEO and AI search: work with evidence you can assess
Understand how clear content, technical accessibility and sources support discoverability. Distinguish observable changes from assumptions.
Online courses with certificates you can explain
Understand what a course certificate shows, how it differs from an assessed credential and how to describe the course on your CV.
Learn digital marketing remotely through your own case
Compare short self-study courses with planned live workshops. Develop an SEO, content or campaign case and show the reasoning behind it.