A SVENSKA DIGITALAKADEMIN SUBJECT GUIDE
Google Ads courses: connect a query to a relevant ad
Understand campaign structure, keywords, ad copy and landing pages. Plan a first search-advertising test with meaningful measurement.
What you need to know.
A search ad needs to fit what the person actually wants to do. The course plan takes you from a business goal and search intent to keywords, ad copy and a suitable landing page. You develop a campaign structure and a measurement plan before deciding on a real advertising budget.
Do I need to spend my own money on ads?
You can develop a campaign plan as an exercise without publishing ads. If you later run a test, the advertising budget is paid to the ad platform and needs to be agreed separately from the course fee.
What matters beyond getting clicks?
Define the useful action a visitor should take, such as submitting an enquiry. Check that the landing page works and that the event can be measured. Clicks with no connection to a business goal provide weak evidence for decisions.
What do you take away from a course?
A focused skill is easier to use and easier to explain. Digitalakademin’s planned short courses combine concise lessons, an individual exercise and a knowledge test. After passing, the intended course certificate records the content and how your knowledge was assessed.
If you want your work reviewed, planned live workshops include a more substantial case study and an individually assessed work sample. The certificate does not carry academic credits or a promise of employment. Its practical value comes from what you can do and show.
KEEP LEARNING
Courses on this subject
Planned courses. Material is in development.
