Search & marketing · 2 MIN READ
How do you measure visibility in AI search?
Track a fixed set of questions and record cited sources, mentions and dates. Keep those observations separate from visits and sales you can actually measure.
Choose questions from a real buying journey
For an education site, questions could concern prerequisites, study pace, content and what a certificate shows. Record the exact wording and the country, language and tool tested. Use the same set next time so changes in the questions are not mistaken for changes in visibility.
Distinguish a mention from a source link
A service can mention a company without linking, link to an article without naming the brand, or do both. Record those separately. If 3 of 10 test questions produced a link, report 3 of 10 for that group. The number does not describe what all real users see.
Read traffic data alongside the test
Look at which landing pages receive visits and what visitors do there. Some sources may be visible in referral traffic, while other traffic cannot be identified confidently. For a guide update, record the publication date and follow the same question set over time before drawing a conclusion.
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