A SVENSKA DIGITALAKADEMIN SUBJECT GUIDE
SEO and AI search: work with evidence you can assess
Understand how clear content, technical accessibility and sources support discoverability. Distinguish observable changes from assumptions.
What you need to know.
AI-generated search answers raise new visibility questions, but they do not remove the need for sound foundations. Begin with content that answers a customer’s question and pages that can be discovered and read. Document observations rather than drawing conclusions from a single generated answer. No method can promise a ranking or an AI citation.
Do Google’s AI answers require special markup?
Google requires no special AI schema or new AI text file. Basic SEO also applies to AI features in Google Search. Begin with content that helps the visitor.
How can I assess visibility in AI search?
Record the query, date, service and what the answer actually showed. Combine observations with website search and traffic data where available. Answers vary and reporting is incomplete, so interpret the results carefully.
What do you take away from a course?
A focused skill is easier to use and easier to explain. Digitalakademin’s planned short courses combine concise lessons, an individual exercise and a knowledge test. After passing, the intended course certificate records the content and how your knowledge was assessed.
If you want your work reviewed, planned live workshops include a more substantial case study and an individually assessed work sample. The certificate does not carry academic credits or a promise of employment. Its practical value comes from what you can do and show.
KEEP LEARNING
Courses on this subject
Planned courses. Material is in development.
