Search & marketing · 2 MIN READ
What is search intent and how do you use it?
Search intent is what someone wants to accomplish through a search. The same subject may call for an explanation, a comparison or a page where someone can book immediately.
Find the verb behind the query
A search for “what is a course certificate” seeks an explanation. “Online SEO course price” suggests comparison. A search for a named course may seek an outline or enrolment. Give each page a main purpose and link to the next step where useful.
See what existing results help people do
Search for the query and inspect the kinds of pages returned. Ask why a guide, catalogue or product page fits. Then decide what information you can contribute. For a course comparison, this might mean differences in assessment, feedback and what participants need to prepare.
Have a reader try the page
Give a colleague a question and the link to the page. Ask them to find the answer without help. If they struggle to locate price or prerequisites, you have a specific improvement. Record which heading or link you change and why.
Sources
Google Search Central · Creating helpful, reliable, people-first content
KEEP LEARNING
Courses on this subject
Planned courses. Material is in development.
