Search & marketing · 2 MIN READ
How does AI search work?
AI search often combines retrieved information with a generated answer. Which sources are retrieved and shown depends on the service, the question and the features in use.
Look at the answer and sources separately
An AI service can retrieve material, read parts of it and write a summary. A link beside a paragraph means the service points to a source. Open it to see whether the information is there and whether any qualification was lost.
Run your own search exercise
Ask about the difference between a self-paced course and a live workshop. Save the sources and see whether the answer separates study pace from assessment. Then ask a narrower question about feedback on the work sample. Note what changes as the question becomes more specific.
For a website, start with the page
Google explains that established SEO practices apply to its AI features in Search. Put important information in readable text, link to the page internally and make sure it can be indexed. A visible answer with an original explanation or comparison helps visitors however they found the page.
Sources
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