Search & marketing · 2 MIN READ
How do you test advertising ideas with AI?
Use AI to develop two hypotheses about what the customer will respond to. Test one meaningful difference at a time and decide which action will inform your next move.
Ask for two arguments for the same offer
For an evening course, ad A could open with self-paced learning and ad B with a certificate after passing the required modules. Keep the same offer and call to action. Let AI propose a script for each argument, then verify the course conditions and image rights before using the material.
Write down what would change your decision
Measure something close to the business goal, such as relevant enrolments or a clear enquiry. If an ad receives more clicks but fewer useful actions, check whether it set the wrong expectation. A small test can tell you what to investigate next even when it is too small to establish a winner.
Create a work sample without buying ads
Show two scripts or storyboards, the shared landing page and the measurement plan. Label figures as assumptions if the campaign has not run. A reviewer can then assess the design without confusing planned and measured results.
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