AAlex
★★★★★
“I could explain what I learned and had my own work to show.”
SVENSKA DIGITALAKADEMIN
ONLINE COURSE WITH CERTIFICATEGoogle Ads: from search query to relevant ad
Plan a search campaign connecting keywords, ads, landing pages and measurement.
Course director: William RydhChoose course and enrolOne-time purchase · SEK 995Personal certificate includedShare on your CV or LinkedIn
Course outline · enrolment opens later
Course certificate after passing knowledge checks
KNOWLEDGE YOU CAN USE
What you will take away.
Plan a search campaign connecting keywords, ads, landing pages and measurement.
Apply the material to a work sample: A campaign structure with ad copy and a measurement plan.
Explain your decisions and check your understanding in the course quizzes.
Skills you will develop
Tools and services in this subject
An independent course by Svenska Digitalakademin. Tool providers do not issue the course certificate.
COURSE STRUCTURE
One clear module at a time.
Work through the material at your own pace. Each published module follows selected source material and ends with a quiz. A passing result unlocks the next module.
6 planned modules
Business objectives and search intentLesson and knowledge check
Planned content: Business objectives and search intent. Work towards the course outcome and apply the material to your work sample.
Source-grounded lessonModule quiz
Keywords, matching and negative keywordsLesson and knowledge check
Planned content: Keywords, matching and negative keywords. Work towards the course outcome and apply the material to your work sample.
Source-grounded lessonModule quiz
Write relevant ad copyLesson and knowledge check
Planned content: Write relevant ad copy. Work towards the course outcome and apply the material to your work sample.
Source-grounded lessonModule quiz
Evaluate the landing pageLesson and knowledge check
Planned content: Evaluate the landing page. Work towards the course outcome and apply the material to your work sample.
Source-grounded lessonModule quiz
Plan a budget and measure conversionsLesson and knowledge check
Planned content: Plan a budget and measure conversions. Work towards the course outcome and apply the material to your work sample.
Source-grounded lessonModule quiz
Prepare a campaign plan and knowledge testLesson and knowledge check
Planned content: Prepare a campaign plan and knowledge test. Work towards the course outcome and apply the material to your work sample.
Source-grounded lessonModule quiz
YOUR WORK SAMPLE
A campaign structure with ad copy and a measurement plan.
Add the work to your portfolio and use it to explain your skills in an interview. The course certificate records completion and passed knowledge checks. Individual assessment of the work sample is included in the separate live workshops.
Is this your next course?
Marketing assistants and business owners exploring search advertising.
You should be comfortable using a computer and reading online learning material. Any required tool accounts and licences will be described before the course opens.
Swedish and EnglishPortal languages · course language selected at checkout
A flexible scheduleRead, pause and continue at your own pace
A shareable certificateAfter passing all required modules
YOUR COURSE DIRECTOR
William Rydh
Founder and course director, Svenska Digitalakademin
William works with SEO, AI, digital marketing and building digital products. Here he turns his working methods into focused courses where you can test your understanding and produce work of your own.
Meet the instituteSOMETHING TO SHOW
Your course certificate, ready to share.
After passing the required course modules, receive a personal course certificate. Save a PDF and share the verification link from your CV or LinkedIn profile.
View the course certificatePage 1 (1)
SVENSKADIGITALAKADEMININSTITUTE FOR DIGITAL PRACTICE
CERTIFICATE
Google Ads: from search query to relevant ad
This document records that
Your name
has completed the course and passed the required knowledge checks.
DATE2026-11-06
William Rydh
Course Director
COURSE COMPLETION
Plan a search campaign connecting keywords, ads, landing pages and measurement.
REVIEWS
How learners might describe it.
Read the termsSSam
★★★★★
“Clear modules and a quiz that made me think before moving on.”
CONTINUE LEARNING
SEO & search
A proposed series of 4 standalone courses. Choose the knowledge you need; each course is purchased separately.
Before you enrol.
What do I receive after the course?
A course certificate after passing all required modules, plus your own work sample for a portfolio. A separate assessed credential requires an individually reviewed assignment.
Do I need to attend at fixed times?
Complete the online course at your own pace. Live workshops with William are a separate offering with scheduled dates.
How do I access the material?
Sign in to the account used for the purchase. Confirmed payment unlocks lessons and quizzes. Your progress is saved between sessions.
Can I use the certificate in my CV?
Yes. Describe the course and skills you have practised. The certificate is issued by Svenska Digitalakademin and can be shared through a verification link when you choose to make it public.