★★★★★
“I could explain what I learned and had my own work to show.”
Prioritise website improvements using search intent, page content and straightforward search data.
Course director: William RydhCourse outline · enrolment opens later
KNOWLEDGE YOU CAN USE
Prioritise website improvements using search intent, page content and straightforward search data.
Apply the material to a work sample: A prioritised SEO plan for a chosen website.
Explain your decisions and check your understanding in the course quizzes.
An independent course by Svenska Digitalakademin. Tool providers do not issue the course certificate.
COURSE STRUCTURE
Work through the material at your own pace. Each published module follows selected source material and ends with a quiz. A passing result unlocks the next module.
Planned content: Connect the website to a customer need. Work towards the course outcome and apply the material to your work sample.
Planned content: Identify search intent and useful queries. Work towards the course outcome and apply the material to your work sample.
Planned content: Review a page against a practical checklist. Work towards the course outcome and apply the material to your work sample.
Planned content: Understand indexing, internal links and structure. Work towards the course outcome and apply the material to your work sample.
Planned content: Prioritise changes by effort and expected impact. Work towards the course outcome and apply the material to your work sample.
Planned content: Prepare your SEO plan and take the knowledge test. Work towards the course outcome and apply the material to your work sample.
YOUR WORK SAMPLE
Add the work to your portfolio and use it to explain your skills in an interview. The course certificate records completion and passed knowledge checks. Individual assessment of the work sample is included in the separate live workshops.
Marketers and business owners responsible for a website.
You should be comfortable using a computer and reading online learning material. Any required tool accounts and licences will be described before the course opens.
YOUR COURSE DIRECTOR

Founder and course director, Svenska Digitalakademin
William works with SEO, AI, digital marketing and building digital products. Here he turns his working methods into focused courses where you can test your understanding and produce work of your own.
Meet the instituteSOMETHING TO SHOW
After passing the required course modules, receive a personal course certificate. Save a PDF and share the verification link from your CV or LinkedIn profile.
View the course certificateCERTIFICATE
SEO: know what to work on first
This document records that
has completed the course and passed the required knowledge checks.
DATE2026-11-06
Course Director
Prioritise website improvements using search intent, page content and straightforward search data.
REVIEWS
★★★★★
“I could explain what I learned and had my own work to show.”
★★★★★
“Clear modules and a quiz that made me think before moving on.”
CONTINUE LEARNING
A proposed series of 4 standalone courses. Choose the knowledge you need; each course is purchased separately.
A course certificate after passing all required modules, plus your own work sample for a portfolio. A separate assessed credential requires an individually reviewed assignment.
Complete the online course at your own pace. Live workshops with William are a separate offering with scheduled dates.
Sign in to the account used for the purchase. Confirmed payment unlocks lessons and quizzes. Your progress is saved between sessions.
Yes. Describe the course and skills you have practised. The certificate is issued by Svenska Digitalakademin and can be shared through a verification link when you choose to make it public.