★★★★★
“I could explain what I learned and had my own work to show.”
Separate established search principles from assumptions and plan content around customer questions.
Course director: William RydhCourse outline · enrolment opens later
KNOWLEDGE YOU CAN USE
Separate established search principles from assumptions and plan content around customer questions.
Apply the material to a work sample: A visibility review with questions, sources and improvements.
Explain your decisions and check your understanding in the course quizzes.
An independent course by Svenska Digitalakademin. Tool providers do not issue the course certificate.
COURSE STRUCTURE
Work through the material at your own pace. Each published module follows selected source material and ends with a quiz. A passing result unlocks the next module.
Planned content: Understand search and AI-generated answers. Work towards the course outcome and apply the material to your work sample.
Planned content: Separate evidence from ideas to test. Work towards the course outcome and apply the material to your work sample.
Planned content: Useful content and clear supporting sources. Work towards the course outcome and apply the material to your work sample.
Planned content: Make content accessible and understandable. Work towards the course outcome and apply the material to your work sample.
Planned content: Measure carefully and interpret variation. Work towards the course outcome and apply the material to your work sample.
Planned content: Prepare a visibility review and knowledge test. Work towards the course outcome and apply the material to your work sample.
YOUR WORK SAMPLE
Add the work to your portfolio and use it to explain your skills in an interview. The course certificate records completion and passed knowledge checks. Individual assessment of the work sample is included in the separate live workshops.
Web editors and marketers familiar with basic website work.
You should be comfortable using a computer and reading online learning material. Any required tool accounts and licences will be described before the course opens.
YOUR COURSE DIRECTOR

Founder and course director, Svenska Digitalakademin
William works with SEO, AI, digital marketing and building digital products. Here he turns his working methods into focused courses where you can test your understanding and produce work of your own.
Meet the instituteSOMETHING TO SHOW
After passing the required course modules, receive a personal course certificate. Save a PDF and share the verification link from your CV or LinkedIn profile.
View the course certificateCERTIFICATE
Google and AI search: understand your visibility
This document records that
has completed the course and passed the required knowledge checks.
DATE2026-11-06
Course Director
Separate established search principles from assumptions and plan content around customer questions.
REVIEWS
★★★★★
“I could explain what I learned and had my own work to show.”
★★★★★
“Clear modules and a quiz that made me think before moving on.”
CONTINUE LEARNING
A proposed series of 4 standalone courses. Choose the knowledge you need; each course is purchased separately.
A course certificate after passing all required modules, plus your own work sample for a portfolio. A separate assessed credential requires an individually reviewed assignment.
Complete the online course at your own pace. Live workshops with William are a separate offering with scheduled dates.
Sign in to the account used for the purchase. Confirmed payment unlocks lessons and quizzes. Your progress is saved between sessions.
Yes. Describe the course and skills you have practised. The certificate is issued by Svenska Digitalakademin and can be shared through a verification link when you choose to make it public.