AAlex
★★★★★
“I could explain what I learned and had my own work to show.”
SVENSKA DIGITALAKADEMIN
ONLINE COURSE WITH CERTIFICATEMeta Ads: plan a considered campaign
Connect an audience, offer and creative idea to a practical testing and measurement plan.
Course director: William RydhChoose course and enrolOne-time purchase · SEK 995Personal certificate includedShare on your CV or LinkedIn
Course outline · enrolment opens later
Course certificate after passing knowledge checks
KNOWLEDGE YOU CAN USE
What you will take away.
Connect an audience, offer and creative idea to a practical testing and measurement plan.
Apply the material to a work sample: A campaign brief with two creative concepts and a measurement plan.
Explain your decisions and check your understanding in the course quizzes.
Skills you will develop
Tools and services in this subject
An independent course by Svenska Digitalakademin. Tool providers do not issue the course certificate.
COURSE STRUCTURE
One clear module at a time.
Work through the material at your own pace. Each published module follows selected source material and ends with a quiz. A passing result unlocks the next module.
6 planned modules
Define the objective and customer decisionLesson and knowledge check
Planned content: Define the objective and customer decision. Work towards the course outcome and apply the material to your work sample.
Source-grounded lessonModule quiz
Develop audience and creative hypothesesLesson and knowledge check
Planned content: Develop audience and creative hypotheses. Work towards the course outcome and apply the material to your work sample.
Source-grounded lessonModule quiz
Write and sketch two ad conceptsLesson and knowledge check
Planned content: Write and sketch two ad concepts. Work towards the course outcome and apply the material to your work sample.
Source-grounded lessonModule quiz
Plan a budget and a small testLesson and knowledge check
Planned content: Plan a budget and a small test. Work towards the course outcome and apply the material to your work sample.
Source-grounded lessonModule quiz
Choose measures and interpret resultsLesson and knowledge check
Planned content: Choose measures and interpret results. Work towards the course outcome and apply the material to your work sample.
Source-grounded lessonModule quiz
Prepare your campaign brief and knowledge testLesson and knowledge check
Planned content: Prepare your campaign brief and knowledge test. Work towards the course outcome and apply the material to your work sample.
Source-grounded lessonModule quiz
YOUR WORK SAMPLE
A campaign brief with two creative concepts and a measurement plan.
Add the work to your portfolio and use it to explain your skills in an interview. The course certificate records completion and passed knowledge checks. Individual assessment of the work sample is included in the separate live workshops.
Is this your next course?
Marketing assistants, business owners and content creators.
You should be comfortable using a computer and reading online learning material. Any required tool accounts and licences will be described before the course opens.
Swedish and EnglishPortal languages · course language selected at checkout
A flexible scheduleRead, pause and continue at your own pace
A shareable certificateAfter passing all required modules
YOUR COURSE DIRECTOR
William Rydh
Founder and course director, Svenska Digitalakademin
William works with SEO, AI, digital marketing and building digital products. Here he turns his working methods into focused courses where you can test your understanding and produce work of your own.
Meet the instituteSOMETHING TO SHOW
Your course certificate, ready to share.
After passing the required course modules, receive a personal course certificate. Save a PDF and share the verification link from your CV or LinkedIn profile.
View the course certificatePage 1 (1)
SVENSKADIGITALAKADEMININSTITUTE FOR DIGITAL PRACTICE
CERTIFICATE
Meta Ads: plan a considered campaign
This document records that
Your name
has completed the course and passed the required knowledge checks.
DATE2026-11-06
William Rydh
Course Director
COURSE COMPLETION
Connect an audience, offer and creative idea to a practical testing and measurement plan.
REVIEWS
How learners might describe it.
Read the termsSSam
★★★★★
“Clear modules and a quiz that made me think before moving on.”
CONTINUE LEARNING
Advertising & content
A proposed series of 4 standalone courses. Choose the knowledge you need; each course is purchased separately.
Before you enrol.
What do I receive after the course?
A course certificate after passing all required modules, plus your own work sample for a portfolio. A separate assessed credential requires an individually reviewed assignment.
Do I need to attend at fixed times?
Complete the online course at your own pace. Live workshops with William are a separate offering with scheduled dates.
How do I access the material?
Sign in to the account used for the purchase. Confirmed payment unlocks lessons and quizzes. Your progress is saved between sessions.
Can I use the certificate in my CV?
Yes. Describe the course and skills you have practised. The certificate is issued by Svenska Digitalakademin and can be shared through a verification link when you choose to make it public.