TWO DAYS WITH AN INSTRUCTOR
From offer to digital campaign
Connect customer needs, creative concepts and measurement through a focused campaign case study.
Wednesday: understand and begin.
We review the foundations, analyse a case together and define the assignment. The session combines instruction, questions and short exercises. Breaks are part of the schedule.
Thursday: apply and develop.
We develop the case study, address participant questions and discuss possible approaches. Independent work can continue between the sessions and afterwards. You can collaborate in a small group or work individually.
THE ADDITIONAL VALUE
A reviewed campaign brief with creative concepts and a measurement plan.
After submission, the instructor reviews the work sample using a rubric and AI assistance. Approved work can receive an assessed credential showing the assignment, criteria and reviewer.
A clear presentation for an employer.
You receive support to describe the case in your CV and portfolio, and practise interview questions about your decisions. Any employer introduction requires your consent and a relevant opportunity.